Original reviews of software are written by actual users from their own experiences with the software. They include both the good and the bad, and can be an important source of information for other software buyers. But it is essential to understand where a reviewer’s experiences originate from and what the objective of the software they are reviewing is. Reviewers who aren’t honest can have different reasons, ranging from genuine satisfaction and a balanced experience to untrue motives.
To ensure the integrity of any review, they are subject to the following reviews are subject to the following checks:
Identity Check – Every review is checked for key indicators, such as the name, job title and email address, to verify that it was written by a genuine person. If the reviewer cannot be verified the review will not be published. Conflict of Interest Check – If the reviewer is in any way associated with the company being reviewed, or they are a direct competitor the reviewer’s review will not appear in the media.
All reviews are subject to the same quality control and verification processes regardless of the product or rating being reviewed. This ensures that all reviews are treated equally and without bias.
Vendors are urged to respond to any reviews even those with low reviews, since this is a fantastic opportunity to demonstrate that they are listening and are interested in their customers’ feedback. However, they should not attempt to influence reviews by including a non-disparagement provision in customer contracts, as this is against federal law.